Consent Mode v2 Setup
Consent Mode v2 Setup with Cookiebot
Managing user privacy and data consent has become a top priority, especially with evolving regulations like GDPR and CCPA. Google’s Consent Mode v2 lets you customise data collection based on user consent, ensuring that analytics and ad tracking are compliant without sacrificing valuable insights. I specialise in setting up Consent Mode v2 using Cookiebot (my preferred platform) and similar solutions to help you capture accurate data while respecting user privacy.
Why Use Consent Mode v2?
Consent Mode v2 allows GA4 and Google Ads to adapt based on the consent choices users make on your site. Here’s why this setup matters:
Privacy Compliance: Consent Mode v2 works with platforms like Cookiebot to ensure your data collection aligns with privacy regulations, safeguarding your business from compliance issues.
Accurate Data with Consent: Instead of losing data entirely when users opt out, Consent Mode enables partial tracking that provides key insights without violating privacy.
Improved Ad Performance: For Google Ads, Consent Mode allows ad performance tracking to continue within the bounds of user consent, giving you insights into ad interactions even when full tracking isn’t available.
How it Works.
Step 1: Initial Consultation & Platform Selection
We’ll start by discussing your needs and preferences. While I recommend Cookiebot for its reliability and ease of integration, I can work with other platforms if your setup requires it.
Step 2: Configuring Consent Mode in GTM
I’ll configure Consent Mode in GTM to adapt tracking behaviours based on users’ consent choices. This includes adjusting data collection for ad conversions, analytics, and remarketing based on consent status.
Step 3: Testing & Validation
After setup, I’ll conduct rigorous testing to verify that the Consent Mode integration works as expected. This ensures that tracking adapts correctly depending on each user’s consent preferences, providing you with reliable, compliant data.
Step 4: Ongoing Support (Optional)
Privacy laws and tracking technology are always evolving, and I offer ongoing support to help you stay compliant. If you need adjustments, updates, or expanded tracking options, I’ll make sure your setup adapts to these changes.
Is Consent Mode v2 Needed for Your Business?
Consent Mode v2 is ideal if you operate in regions with strict data privacy laws, such as the UK, EU or California, or if you’re looking to balance privacy compliance with valuable insights. This setup is particularly beneficial for:
E-commerce Sites: Maintain tracking for key actions like purchases, even when full consent isn’t given.
Businesses Running Ads: Track Google Ads performance within the boundaries of user consent.
Content-Rich Sites: Capture analytics data for user engagement while respecting privacy preferences.
Why Work With Me?
With a background in analytics and privacy-focused tracking, I make Consent Mode v2 setups seamless, compliant, and customised to your needs. I’ll handle the technical details so you can focus on the insights that matter to your business, confident that your tracking respects user privacy.
Let’s Get Started with Privacy-Compliant Tracking
If you’re ready to set up Consent Mode v2 or want to learn more about how it works, get in touch. I’m here to help you make the most of your analytics without compromising on compliance.
Contact me.
General Marketing: chloe@ccdigital.co.uk
Legal Marketing: chloe.christine@2bd.me
Ecom Marketing: chloec@the-hubb.co.uk