Hi, I’m Chloe Christine.

Analytics and tracking you can actually trust.

Independent consultancy for agencies, in-house marketing teams and ecommerce brands. GA4, GTM, Meta, TikTok, Google Ads, Bing UET, Adobe Analytics and server-side - set up properly, audited honestly, and explained without the jargon.

Work With Me

What I Can Help You With

Tracking and Analytics Audits

A thorough review of your current tracking - what’s firing, what’s broken, what’s missing, and what’s quietly costing you money. You get a clear, prioritised report with findings, recommendations and an honest view of what’s worth fixing first. Covers GA4, GTM, Meta, TikTok, Google Ads, Bing UET, Adobe Analytics and more.

Server-Side Tracking and Conversions API

A first-party server container that bypasses browser restrictions, ad blockers and cookie limits - feeding cleaner data into GA4, Meta (CAPI), TikTok (Events API), Google Ads (Enhanced Conversions) and anywhere else you need it. Better match rates, better attribution, less data lost in transit.

BigQuery Data Management

BigQuery can be a game-changer for businesses with large datasets, and I’m here to help you harness its power. I assist with query writing, data extraction, and transformation, making sure you can get the most out of BigQuery. Whether it’s uncovering patterns in customer behaviour or setting up automated reporting pipelines, I simplify the process and handle the technical details, so you can focus on the insights.

Consent Mode v2 and GDPR Compliance

Consent Mode v2 implementation with Cookiebot (or your CMP of choice), plus full compliance audits covering cookie classification, tag firing on consent, privacy policy review and third-party inventory. Compliant tracking that still tells you useful things.

GTM Implementation and Custom Builds

Full Google Tag Manager builds for sites that need more than the basics. Custom dataLayer architecture, ecommerce tracking, deduplication scripts, multi-platform tagging, and proper documentation - so your team isn’t reverse-engineering it in six months’ time.

Multi-Platform Conversion Tracking

Meta Pixel and Conversions API. TikTok Pixel and Events API. Google Ads with Enhanced Conversions. Microsoft and Bing UET. LinkedIn Insight Tag. Set up properly, deduplicated, consented, and feeding the right signals to the right platforms.

Who I work with.

Agencies

You need a specialist who can hold their own with your clients. I work white-label or named, handle the technical side, and brief your team in plain English. From quick fixes to full implementations and audits, I plug in cleanly.

In-house marketing and growth teams

You’ve got the strategy, but the tracking underneath isn’t keeping up. I take ownership of the analytics stack so your numbers match reality, your team isn’t wasting time chasing data they can’t trust, and the platforms you’re spending money on get the cleanest possible signal.

Ecommerce and DTC brands

When ad spend is going out the door, the data telling you what’s working has to be right. I set up tracking that gives Meta, TikTok and Google Ads the cleanest possible signal, and your reports the cleanest possible truth.

How I work.

  • We start with a conversation about what you actually need - and what you don’t. Then I take a look at the setup and come back with an honest assessment and a clear scope of work.

  • I do the work. Tagging, tracking, server-side, consent - whatever the brief calls for, built cleanly and tested as I go. You get progress updates and the chance to review before anything goes live.

  • Nothing leaves my hands without proper testing. I check tags fire where they should, don’t fire where they shouldn’t, deduplicate correctly across platforms, and reconcile to reality before I sign off.

  • You get full documentation - what’s been built, why, and how to maintain it. Plus I’m available for questions after handover. No black boxes, no disappearing acts.

Get Started

Why work with me.

Most analytics consultants are good at one of three things: doing the technical work, explaining it to non-technical stakeholders, or knowing when not to over-engineer. I aim for all three. The output isn’t dashboards for the sake of dashboards - it’s tracking you can trust, decisions you can make from it, and documentation your team can actually use.

Technical depth, plainly explained

From custom JavaScript and Conversions API setups to multi-region consent compliance - explained in language your stakeholders (and you) can act on.

Cross-platform by default

Most setups need to play nicely with Meta, TikTok and Google Ads all at once. I build for that from day one.

No black boxes

Full documentation, clear naming, sensible structure. If someone else needs to pick up the work later, they can.

Frequently Asked Questions.

  • Yes - happily. I can be invisible to your client or named on the work, whichever suits the engagement.

  • No. GA4 is one piece of it. I work across Meta, TikTok, Google Ads, Microsoft and Bing, LinkedIn and Adobe Analytics, and most of my projects involve more than one platform talking to each other.

  • Probably not if you’re spending under a few thousand a month on ads. Probably yes if attribution is degrading, match rates are falling, or you’re losing 20%+ of conversions to browser restrictions, ad blockers or iOS privacy changes. I’ll tell you honestly during scoping.

  • Yes. It’s one of the most common gaps I find on audits. Full Consent Mode v2 setup with Cookiebot or your existing CMP, plus broader compliance audits where they’re needed.

  • I offer flexible pricing based on project type and complexity. After an initial conversation, I’ll provide a transparent quote with no hidden costs.

  • Based in the UK, working with clients across the UK, Europe and the US. Everything’s remote, with occasional on-site visits where it makes sense.

Let’s talk about your tracking.

Whether you’ve got a specific problem, an inherited setup that needs untangling, or you just want a sanity check on your data - get in touch.