The data analysed covers Q3 2024 (August–October), and averages were calculated to provide actionable benchmarks. To ensure privacy and confidentiality, all data was fully anonymised before analysis.

In this post, I’ll explain how the concept of bounce rate has evolved, why Google made these changes, and what the new definition means for understanding user engagement.

In this post, I’ll take you through why query parameters matter, how to extract them, and when each method might come in handy.