Hi, I’m Chloe Christine.
Analytics & Data Specialist.
A dedicated data and analytics consultant working with agencies and businesses to simplify, audit, and maximise the value of their data. With a strong focus on GA4 setups, BigQuery insights, and Looker Studio reporting, I help organisations make sense of their data, fix tracking issues, and gain actionable insights to support decision-making. Whether you’re in legal, e-commerce, or a niche industry, I’m here to ensure your analytics foundation is accurate, insightful, and tailored to your unique needs.
What I Can Help You With
GA4 Setups & Account Audits
Whether you’re starting fresh or transitioning from Universal Analytics, I make sure your Google Analytics 4 setup is done right. From tracking key events (like form submissions and purchases) to configuring custom dimensions and metrics, I tailor GA4 to match your goals. My audits dive deep into existing setups to ensure data quality, consistency, and compliance with privacy standards, so you’re capturing accurate, actionable insights from day one.
Data Integration & Automation
I specialise in connecting your analytics platforms with other tools, creating a seamless data flow across systems. Whether it’s syncing GA4 with Google Ads, integrating BigQuery with Looker Studio, or automating data pulls from various sources, I help streamline your data operations. This means less manual work for you and more reliable, accessible data to work with.
BigQuery Data Management
BigQuery can be a game-changer for businesses with large datasets, and I’m here to help you harness its power. I assist with query writing, data extraction, and transformation, making sure you can get the most out of BigQuery. Whether it’s uncovering patterns in customer behaviour or setting up automated reporting pipelines, I simplify the process and handle the technical details, so you can focus on the insights.
Advanced Analytics Solutions
For businesses needing a deeper dive into their data, I provide advanced analytics solutions, such as attribution modelling, user segmentation, and predictive analysis. These insights go beyond standard metrics, enabling a more strategic understanding of your audience and their behaviour. By building these insights directly into your reporting, I help you move from reactive to proactive decision-making.
Looker Studio Custom Reporting
Looker Studio (formerly Data Studio) enables custom dashboards that bring your data to life. I create tailored dashboards and visualisations that provide real-time insights into the metrics that matter most to your business. From monitoring sales funnels to tracking campaign performance and user engagement trends, I build reports that make complex data easy to digest. My focus is on designing intuitive, insightful dashboards that empower you and your team to make confident, data-driven decisions.
Google Tag Manager (GTM)
A well-organised GTM setup is crucial for accurate tracking and flexibility in managing your tags. I handle everything from initial setup to custom tag configuration, ensuring your GTM container is structured for performance and reliability. Whether it’s implementing GA4 tracking, custom events, conversion tracking, or third-party tags, I make sure your GTM setup is efficient, clean, and adaptable to your analytics needs. Plus, I focus on making it easy for you to manage and update tags, giving you control over your tracking without added complexity.
How I Work.
Step 1: Consultation & Planning
Every project starts with a conversation to understand your unique needs and goals. We’ll define the most important actions for your users and identify which insights will drive your business forward.
Step 2: Tailored Implementation
I customise each setup—whether it’s GA4, server-side tracking, or Looker Studio—to align with your data goals. You get a structured, reliable analytics setup that captures the full picture of your user interactions.
Step 3: Testing & Validation
Data accuracy is essential. I perform rigorous testing to ensure each setup works as expected, giving you peace of mind that your data is correct and actionable.
Step 4: Ongoing Support
Your business evolves, and so do your data needs. I provide ongoing support to keep your setup flexible, optimised, and ready to adapt to new challenges.
Why Choose Me
Data doesn’t have to be daunting! I know that analytics and tracking setups can seem overwhelming, especially with all the technical jargon. My focus is on making things clear and easy to understand—taking out the complexity, so you feel confident in your data. I tailor my approach to align with the unique goals of your business, whether you’re in e-commerce, legal, or a niche industry, and I ensure that each setup is built on a strong, accurate foundation for reliable insights.
I also prioritise compliance and seamless integration. From GDPR to CCPA, I’ll handle the privacy side to ensure your data practices are up to standard. And by connecting tools like GA4, Looker Studio, and BigQuery, I streamline your data operations so you have easy, instant access to the metrics that matter, without the manual hassle.
Contact me.
I’m here to help you gain clarity in your analytics, whatever your industry. Whether you need a quick consultation or a full setup, reach out, and let’s discuss how we can make data work for you.
General Marketing: chloe@ccdigital.co.uk
Legal Marketing: chloe.christine@2bd.me
Ecom Marketing: chloec@the-hubb.co.uk